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Sales Command Center

Everything you need to close high-ticket deals. Updated December 2025.

Target Deal Size
$2-6K
/month MRR
SaaS Commission
10%
of contract value
IT Commission
7%
of contract value
Target ICP Revenue
$1-20M
annual revenue
Core Positioning
"We handle the tech so you can focus on growing your business."

Sales Resources

📋

Product Brochure

Complete product catalog with pricing, features, and ICP. Your go-to reference for every call.

View PDF →
📄

One-Page Reference

Quick reference card with all products, pricing, and commissions on a single page.

View PDF →
🎯

Qualification Framework

ICP criteria, discovery questions, scoring system, and disqualification responses.

View PDF →
💬

Positioning Guide

Talk tracks, objection handling, call structure, and language guidelines.

View PDF →

Quick Pricing Reference

PRODUCT PRICING & COMMISSIONS
Product Monthly Commission Ideal For
Growth Automation $2,000/mo 10% Businesses just starting to systematize
Scale AutomationMost Popular $2,500/mo 10% Actively growing businesses
Total Automation $3,500/mo 10% Scaling fast, complex operations
Automate Everything $4,000+/mo 10% + $100 Multi-location, 50+ employees
Managed IT $3,000/mo min 7% 10-25 employees, no IT person
Managed IT ProMost Popular $4,500/mo min 7% 25-50 employees, compliance needs
Full IT Department $6,000+/mo 7% 50+ employees, complex infrastructure

ICP Quick Reference

Pursue These

  • $1M-$20M annual revenue
  • 10-75 employees
  • 3+ years in business
  • Owner/CEO on the call
  • No dedicated IT person
  • Growing, hitting process walls

Disqualify These

  • Less than 3 years in business
  • Solopreneur / 1-3 people
  • "What's your cheapest option?"
  • Comparing 5+ vendors
  • Has internal IT team
  • Tech company / SaaS

Key Definitions

ICP(Ideal Customer Profile)
The type of company most likely to buy and succeed with our services. For Apex: $1M-$20M revenue, 10-75 employees, 3+ years in business, no dedicated IT person.
MRR(Monthly Recurring Revenue)
The predictable revenue we receive each month from a client. Our target MRR per deal is $2,000-$6,000/month.
Contract Value
The total value of the deal over the contract term. For a $3,000/mo deal on a 12-month contract = $36,000 contract value. Commission is based on this.
SaaS(Software as a Service)
Software delivered via subscription. Our Automation products (Growth, Scale, Total, Automate Everything) are SaaS offerings with 10% commission.
Managed Services
Ongoing IT support and management we provide. Our Managed IT products are managed services with 7% commission.
MSP(Managed Service Provider)
A company that remotely manages a customer's IT infrastructure. Apex Pro AI is an MSP for our Managed IT clients.
Discovery Call
Initial call to understand the prospect's situation, pain points, and goals. Focus on asking questions, not pitching. Qualify or disqualify here.
Decision Maker
The person with authority and budget to say "yes." For our ICP, this is typically the Owner, CEO, or COO. Always confirm they're on the call.
Pain Point
A specific problem the prospect is experiencing. Our best prospects have pain around: wasted time on manual tasks, tech frustrations, scaling bottlenecks, or security concerns.
Objection
A concern or hesitation from the prospect. Common ones: price, timing, "need to think about it." See Positioning Guide for handling scripts.
Close Rate
Percentage of qualified opportunities that become paying clients. Focus on qualifying well upfront to increase close rate.
Disqualify
Politely ending pursuit of a prospect who isn't a fit. Not a failure—it's protecting your time for real opportunities. Disqualify fast, disqualify often.

Apex Pro AI Sales Portal • Internal Use Only • December 2025

If they can't afford $2K/mo → NOT our ICP. Politely disqualify.